Fitbit Will Supply Singapore’s Citizens With Fitness Trackers
Firbit has introduced that it has partnered with the Singapore authorities for a well being program that desires to offer residents with the transportable gadget, for a month-to-month payment of $ 10.
Prospects won’t pay for the gadget and the service they are going to obtain together with it should embrace particular person steerage and coaching that may assist them get match and keep wholesome. They’ll obtain a Fitbit Encourage after they register for this system, which the corporate has referred to as Dwell Wholesome SG.
Customers will likely be explicitly requested if they comply with share their information with the Singapore Well being Promotion Board.
Singapore has a inhabitants of 5.6 million and, though it has a well being system thought of among the finest on this planet, it has seen a rise in diabetes and coronary heart illness lately. With a view to cut back the prices of medical take care of these circumstances, Singapore needs to encourage its residents to eat more healthy meals and train extra steadily.
"We plan to work with business innovators, akin to Fitbit, in extra efforts to make use of know-how to offer Singaporean individuals with personalised well being recommendation and incentives, in order that they will take management of their very own well being."Mentioned Zee Yoong Kang, CEO of the Singapore Well being Promotion Board on the undertaking, in a press release.
In line with Fitbit CEO James Park, Apple was one of many firms that participated in a race to win a contract with Singapore. In line with him, the negotiations have been "extremely aggressive", however on the finish of the day, the Fitbit Encourage is extra inexpensive than even the most affordable Apple Watch, which prices 3 times extra.
"We imagine this program might attain as much as a million individuals," Park mentioned, hoping it should attain 20% of Singapore's inhabitants. Then he added that the outcomes will present "hopefully buyers and different potential purchasers that the transformation we’re speaking about in our enterprise mannequin is changing into actual. "
"At Fitbit, our focus has at all times been to make well being extra accessible and attainable by offering individuals with enjoyable, easy and revolutionary know-how, and this strategy has generated outcomes for thousands and thousands of individuals all over the world."Park added."Our partnership with the Singapore Well being Promotion Board is a recognition of our work thus far, and we’re assured that the highly effective mixture of our gadgets, software program and companies will encourage the individuals of Singapore to enhance their well being, whereas that tangibly helps a nation enhance well being on a scale. "
This system will start to be formally applied someday in October.